65.8%
WooCommerce is the most common signal
A WooCommerce signal appeared for 9,669 active companies. The share uses observed platform-company relationships, not the Finnish ecommerce market.
Ecommerce platforms in Finland in 2026
We analysed public WooCommerce, Shopify, MyCashflow, and Magento or Adobe Commerce signals on Finnish company websites. The results describe detected web technology, not sales or market share.
Research dataset
14,548
active Finnish companies with at least one supported ecommerce-platform signal
- Platform relationships
- 14,704
- Supported platforms
- 4
Website data collected August 9 to 17, 2026. Company view activated August 27, 2026.
Short answer
A WooCommerce signal appeared for 9,669 active Finnish companies, Shopify for 3,606, MyCashflow for 1,085, and Magento or Adobe Commerce for 344. These figures describe public website signals for four supported platforms, not every Finnish online store or platform market share.
Public platform signals
Detected ecommerce platforms.
At least one supported ecommerce platform was detected for 14,548 active companies. Platform percentages use 14,704 platform-company relationships because 152 companies exposed more than one platform.
WooCommerce
9,66965.8%
Shopify
3,60624.5%
MyCashflow
1,0857.4%
Magento / Adobe Commerce
3442.3%
Share of 14,704 platform-company relationships. A total of 152 companies exposed more than one supported platform.
| Platform signal | Companies | Share of relationships |
|---|---|---|
| WooCommerce | 9,669 | 65.8% |
| Shopify | 3,606 | 24.5% |
| MyCashflow | 1,085 | 7.4% |
| Magento / Adobe Commerce | 344 | 2.3% |
Three useful findings
What stands out across 14,548 companies?
96.6%
Small companies form the majority
Among 6,204 companies with known employee counts, 5,992 employed fewer than 50 people.
152
Some companies expose multiple platforms
A company may run different platforms across stores, countries, or subdomains. This is why the data contains 14,704 platform-company relationships.
Company size
Detected ecommerce sites skew toward small companies.
Employee counts were available for 6,204 companies. Of the companies with known size, 96.6% employed fewer than 50 people and 82.3% employed 1 to 9 people.
1-9
5,10882.3%
10-49
88414.2%
50-249
1732.8%
250+
390.6%
Employee count was unavailable for 8,344 companies.
Industries
Ecommerce technology extends beyond one industry.
Retail industries lead the data, but platform signals also appear in consulting, restaurants, real estate, and advertising agencies.
Other retail sale of new goods
424
Management consulting
313
Other non-specialised retail sale
251
Restaurants
232
Non-specialised clothing retail
212
Bicycle and sporting goods retail
209
Other renting and operating of real estate
205
Advertising agencies
185
Methodology
How was the study built?
Every published figure is an aggregate company-level observation. The report publishes neither individual company technology profiles nor personal data.
1. Company population
The current-state filter uses the Finnish company view activated on August 27, 2026, containing 454,593 company records.
2. Public web data
The data combines two focused ecommerce-platform crawls with a broad static website crawl that processed 376,750 source rows.
3. Technology detection
Source code and public loads were checked for platform-specific WooCommerce, Shopify, MyCashflow, and Magento or Adobe Commerce markers.
4. Matching and quality threshold
Accepted observations were matched to a company and platform, deduplicated, and restricted to active companies. The lowest accepted internal confidence score was 8,800 out of 10,000.
Limitations you should read
- The report covers WooCommerce, Shopify, MyCashflow, and Magento or Adobe Commerce only. Other platforms are not counted.
- A public signal does not prove an active contract, transaction volume, order count, or that the platform is the company's primary system.
- Platforms expose different amounts and kinds of detectable public code, so the counts must not be interpreted as market share.
- Employee count was unavailable for 8,344 companies. Company-size percentages use only the 6,204 companies with known size.
- One company may operate several stores, domains, subdomains, or platforms.
- A total of 152 active companies exposed more than one supported platform, so platform counts add up to more than the unique-company total.
- Confidence scores are DM Faster's internal technical threshold, not an independent accuracy audit.
- Website observations were collected from August 9 to 17, 2026. A company's technology may change after collection.
Cite this research
A clear source for the original data.
DM Faster Data (2026). Ecommerce platforms in Finland in 2026. https://dmfaster.com/research/ecommerce-platforms-finland
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