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Campaigns

Choose an audience, write messages, set limits, and control sending.

Updated August 2, 20268 min read

Campaign structure

One audience, one clear reason to reply

A campaign connects one target list to the channels and messages used for outreach. Give it a recognizable name, select the intended list, and keep the offer focused enough that every enabled channel can support the same conversation.

  • Use one target list whose members share a clear reason to care.
  • Enable a channel only when both recipient data and a healthy sender account exist.
  • Keep the first message short, specific, and easy to answer.
  • Review personalization placeholders using real sample profiles.

Messages

Write approved variants for each channel

Message variants let DM Faster rotate among several approved openings. Each variant should communicate the same offer and work independently; recipients never see the list of variants.

Email also needs a subject and body. LinkedIn can use connection-invite settings before a message, depending on the campaign and account relationship.

Avoid putting critical information in only one variant. If one version would be inappropriate for part of the audience, split that audience into another campaign.

Sending controls

Set limits before you start

Daily caps

Limit how many contacts each channel may attempt during a day.

Pacing

Space browser actions apart instead of submitting them in a burst.

Sending window

Choose days and hours when new work may begin.

Skip rules

Avoid existing conversations and people already contacted when those protections are enabled.

Follow-ups

Choose the delay and approved message variants for later steps.

Mailboxes

Select eligible email sender accounts and respect their individual health and limits.

Use Account and sending safety to choose conservative starting limits.

Start and stop

Treat campaign controls as the source of intent

  1. 1

    Save the campaign

    Resolve validation warnings and confirm the selected channels, list, and messages.
  2. 2

    Start sending

    Start the campaign. DM Faster prepares eligible work before a browser or mailbox can send it.
  3. 3

    Watch early outcomes

    Review History and channel-specific reasons before increasing the cap.
  4. 4

    Stop when needed

    Use the campaign control to stop new work. Work already handed to a provider may finish, but later work will not receive new authorization.
A campaign status describes its current state; it does not guarantee that a channel has an eligible recipient at that exact moment. Sending windows, caps, account health, replies, and list readiness still apply.

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